Creative Leadership for Advertising & Design
Hello, and welcome.
I’m a creative director for global brands and the entertainment industry.
You can learn a little about me below.
① Overview
② Methods
③ Experience
④ Values
⑤ Awards
①
I’ve been leading the advertising & design of global brands for over fifteen years. Highlights include creating HBO Go, making Samsung Galaxy cool enough to outsell the iPhone, and helping Rihanna’s ANTI go platinum faster than any album in history.
I’m now a brand creative principal at Amazon. Since joining in 2021, I’ve led teams to reposition the global brand, helping it become the #2 audio streaming service in the world.
②
Making brands relevant is one of my main superpowers. Whether activating MLS fans with rappers and wrestlers, or working with creators to launch a new soda for McDonald’s, scaling through culture is how I made my bones.
I’m an avid student of the intersection between culture, brands and tech, and I’ve been invited to speak on the topic at D&AD Festival and SXSW. I’ve also drawn from this inspiration for project work when connecting The North Face to urban exploration, and helping Billie Eilish & YouTube create the first-ever infinite music video with AI.
③
For over a decade, I led creative for several top clients at R/GA New York. During that time it was one of the most awarded agencies in the world by all the top creative award shows and trades.
Following that, I was named The Fader’s first Chief Creative Officer, and built an in-house creative studio recognized for our cultural influence with content and brand activations.
④
Over the last few years, mental health awareness has become more of a focus. In 2019, I joined Project Healthy Minds, a non-profit startup that partners with brands and public figures to address the crisis facing our youth today, and develops technology that removes barriers to professional help.
Photography by Peter Bohler
