Creative Leadership for Advertising & Design
Hello, and welcome.
I’m a creative director for global brands and the entertainment industry.
You can learn a little about me below.
① Overview
② Methods
③ Experience
④ Values
⑤ Awards
①
I’ve been leading the advertising & design of global brands for over a decade. Highlights include creating HBO Go, making Samsung Galaxy cool enough to outsell the iPhone, and helping Rihanna’s ANTI go platinum faster than any album in history.
I’m now a brand creative principal at Amazon. Since joining in 2021, I’ve led the repositioning of Amazon Music’s global brand, along with several product launch campaigns, films, activations, and cultural tentpole programs.
②
Making brands relevant is an expertise of mine. Whether activating MLS fans with rappers and wrestlers, or launching a new soda for McDonald’s with creators on Spotify, scaling through culture is how I made my bones.
I’m a student of the intersection between brands, tech and culture. And I’ve spoken at D&AD Festival and SXSW about how it’s inspired my work, either by connecting The North Face to urban exploration, or helping Billie Eilish & YouTube create the first-ever infinite music video with AI.
③
For over a decade, I led creative for a handful of clients at R/GA New York. During that time the agency was one of the most awarded in the world by all the top creative award shows and trades.
Following that, I was named The Fader’s first Chief Creative Officer, and built an in-house creative studio recognized for our cultural influence with content and brand activations.
④
Recently, mental health awareness has become more of a focus, both in life and work. In 2019, I joined Project Healthy Minds, a non-profit startup that partners with brands and public figures to address the crisis facing our youth today, and provides technology that removes barriers to professional help.
Photography by Peter Bohler
